Genzler Amplification build smart, innovative amps and cabinets, for electric bass and acoustic guitars. Founder Jeff Genzler is well known within the bass community for his forward thinking and innovative designs, that offer superior quality and truly lead the way in amp technology.
Jeff started his very first amplifier company (Genz-Benz) in 1984 in the garage of his home in Phoenix, Arizona. After years of working as a professional musician, he had an understanding of what gigging musicians require. With that vision in mind, Jeff and his team created some of the most advanced amps of the time. That is why these amps are still sought after today in the second hand market and why no-one wants to part with them!
Now present day, Jeff has returned to his roots and is working with longtime engineer Scott Andres, to create the next generation of Genzler Amps. They are making cutting edge products because of their love for music and the connection it gives them to their customers.
Genzler Amplification is the next step in the development of smart, reliable and portable amps and cabinets, that will enhance your playing experience. Helping to push you and encourage your growth as a musician. Whether it is helping you to define “your sound”, or giving you the flexibility to adapt to the demands of a session musician, working across multiple genre’s of music.
Passion started a vison in a garage, nearly 40 years ago. It’s that same passion that continues to drive the Genzler team, to develop some of the most technologically advanced amplifier and cabinet designs in the market today.
Tone Merchants proud to be the NZ distributor for Genzler Amplification.
EXCELLENT Based on 89 reviews Shane Bennett13 May 2025 Brad and his team gave great advice regarding strings for my Fretless bass and previously other basses. Highly recommend the S.I.T. strings, affordable and high quality. In general, a great experience and awesome customer service, a passion of mine. Oh, and quick to send items. Kevin Somerville-Ryan26 April 2025 Purchased Wilkinson wvs5011k tremolo bridge which performs very well. Thanks Brad for personal customer service 👍 Jiulong Han23 April 2025 The service was excellent! Dave Pugh22 April 2025 Good range of guitar parts at sane prices. Clear comms and super-fast delivery to SI West Coast. Highly recommended. Thanks! Chris Maloney17 April 2025 Great range of products, excellent customer service and product knowledge. Thanks Brad! Ross Scott14 April 2025 Pretty happy back here with the bass strings I bought (S.I.T Silencer semi flat strings) and the speedy shipping. Brad is an all round good bugger Black Sheep14 April 2025 Brad at Tone Merchants is really great to ask questions to, and super happy to talk about products and projects. Excellent trustworthy recommendations. Super fast shipping to Australia and this is second time I’ve got some great Nordstrand products from Brad with same level of service! Great stock on hand selection too. Thx again Mike Sheppard13 April 2025 Great product and service. Lance Murch11 April 2025 Fast service. Trustworty retailer. A+A+A+ Mik Mateljan7 April 2025 I finally tried out the S.I.T. Power Wound nickel bass strings supplied by Tone Merchants and for the price, quality, feel and sound you'd be hard pressed to find better bass strings, I'll definitely be coming back to Tone Merchants for future purchases
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