Genzler Amplification build smart, innovative amps and cabinets, for electric bass and acoustic guitars. Founder Jeff Genzler is well known within the bass community for his forward thinking and innovative designs, that offer superior quality and truly lead the way in amp technology.
Jeff started his very first amplifier company (Genz-Benz) in 1984 in the garage of his home in Phoenix, Arizona. After years of working as a professional musician, he had an understanding of what gigging musicians require. With that vision in mind, Jeff and his team created some of the most advanced amps of the time. That is why these amps are still sought after today in the second hand market and why no-one wants to part with them!
Now present day, Jeff has returned to his roots and is working with longtime engineer Scott Andres, to create the next generation of Genzler Amps. They are making cutting edge products because of their love for music and the connection it gives them to their customers.
Genzler Amplification is the next step in the development of smart, reliable and portable amps and cabinets, that will enhance your playing experience. Helping to push you and encourage your growth as a musician. Whether it is helping you to define “your sound”, or giving you the flexibility to adapt to the demands of a session musician, working across multiple genre’s of music.
Passion started a vison in a garage, nearly 40 years ago. It’s that same passion that continues to drive the Genzler team, to develop some of the most technologically advanced amplifier and cabinet designs in the market today.
Tone Merchants proud to be the NZ distributor for Genzler Amplification.
Marty Forrer8 April 2024I purchased TI Jazz Flats and prewired Jazz control plate from Tone Merchants. Excellent products and excellent service.
Olivier Holland19 March 2024Fantastic shop stocking some top notch gear, most notably Genzler amps! Massive 'thumbs up' and recommendations!
Matt Harvey14 March 2024Legendary. Great advice from Brad regarding modding options aswell as a wicked service in the explanation as to what each can do for your tone. The concentric knob control plate was simple to install, looks amazing on the US Fender and with the series/parallel switches my tone control is spot on. A slick and stylish vintage look and an even better sounding jazz bass.
Seamus Jolly14 March 2024Fantastic service, and what a bass! Highly recommend these guys. Thanks again Brad
Julian Pettitt11 March 2024Can't speak highly enough of Brad, great to deal with, knowledgeable and professional. Bought the Genzler Magellan 800 amp and Bass Array 4x10 cabinet and have never sounded better! The whole band is stoked on the tone and clarity of my rig, thanks Tone Merchants!
adrian win5 March 2024I highly recommend Tone Merchants. I found them to be extremely trustworthy with great communication & super easy to deal with. Absolutely top notch service & products. Satisfaction is guaranteed, will go the extra mile. Super happy with the nordy mute I received. Wish all business's conducted themselves like Tone Merchants. Absolutely an A+
Vaughan Walker28 February 2024Recently purchased a 50s wiring harness. Fast and efficient service with a friendly thank you note included. Highly recommended!
Peter thompson22 February 2024The support and buying experience from Brad and Tone Merchants was great and I totally recommend their service
TNZ22 February 2024Phenomenal experience from purchasing to communication, Thanks for the process of my products Brad. Despite the waiting time, it was 100% worth the wait. Much appreciated Products: Big BladeMan 5 & 3B-3 Nordstrand preamp, perfect combo
