Genzler Amplification build smart, innovative amps and cabinets, for electric bass and acoustic guitars. Founder Jeff Genzler is well known within the bass community for his forward thinking and innovative designs, that offer superior quality and truly lead the way in amp technology.
Jeff started his very first amplifier company (Genz-Benz) in 1984 in the garage of his home in Phoenix, Arizona. After years of working as a professional musician, he had an understanding of what gigging musicians require. With that vision in mind, Jeff and his team created some of the most advanced amps of the time. That is why these amps are still sought after today in the second hand market and why no-one wants to part with them!
Now present day, Jeff has returned to his roots and is working with longtime engineer Scott Andres, to create the next generation of Genzler Amps. They are making cutting edge products because of their love for music and the connection it gives them to their customers.
Genzler Amplification is the next step in the development of smart, reliable and portable amps and cabinets, that will enhance your playing experience. Helping to push you and encourage your growth as a musician. Whether it is helping you to define “your sound”, or giving you the flexibility to adapt to the demands of a session musician, working across multiple genre’s of music.
Passion started a vison in a garage, nearly 40 years ago. It’s that same passion that continues to drive the Genzler team, to develop some of the most technologically advanced amplifier and cabinet designs in the market today.
Tone Merchants proud to be the NZ distributor for Genzler Amplification.
Morgan Edwards16 May 2024Brad’s advice was instrumental in helping me to choose the gear that was right for my needs. What’s more, Brad’s customer service was second to none. I am pleased to have been able to purchase my epic Genzler rig (Magellan 800 + NuClassic 2x12) through Tone Merchants, and I’d wholeheartedly recommend them to anybody looking for equipment (pickups, amps, hardware and more) for their bass or guitar.
David “Denial” Mortenson1 May 2024I can't tell you enough about how Brad helped me out of a jam, I was on tour recently in NZ/AUST with LIVE - (Bass Tech) and I had a tuning peg get damaged in transport and Tone Merchants were the only dealers on that side of the world with the peg I needed. Brad was so fast with an email response and express shipping of the peg I was back up and running with in a couple days. Thank you Brad, I will always recommend and hopefully stop in and see you next time I'm in town!!
Brenten Blury29 April 2024Brad sorted some amazing fralin pickups at a great price and included some extra covers due to a stock discrepancy. Very helpful and good service. Thanks!
Matthew Berg28 April 2024After doing plenty of hunting for a replacement bridge for my Rickenbacker bass i stumbled across Tone Merchants. The communication back and forth while i waited for the import to arrive was great.... Prompt shipping to me in Australia at a very reasonable cost! The tone, playability and most of all functionality of this upgrade is second to none. 10/10. It's just like a cup of Dilmah - "Do Try It".
Marty Forrer8 April 2024I purchased TI Jazz Flats and prewired Jazz control plate from Tone Merchants. Excellent products and excellent service.
Olivier Holland19 March 2024Fantastic shop stocking some top notch gear, most notably Genzler amps! Massive 'thumbs up' and recommendations!
Matt Harvey14 March 2024Legendary. Great advice from Brad regarding modding options aswell as a wicked service in the explanation as to what each can do for your tone. The concentric knob control plate was simple to install, looks amazing on the US Fender and with the series/parallel switches my tone control is spot on. A slick and stylish vintage look and an even better sounding jazz bass.
Seamus Jolly14 March 2024Fantastic service, and what a bass! Highly recommend these guys. Thanks again Brad
Julian Pettitt11 March 2024Can't speak highly enough of Brad, great to deal with, knowledgeable and professional. Bought the Genzler Magellan 800 amp and Bass Array 4x10 cabinet and have never sounded better! The whole band is stoked on the tone and clarity of my rig, thanks Tone Merchants!
