Genzler Amplification build smart, innovative amps and cabinets, for electric bass and acoustic guitars. Founder Jeff Genzler is well known within the bass community for his forward thinking and innovative designs, that offer superior quality and truly lead the way in amp technology.
Jeff started his very first amplifier company (Genz-Benz) in 1984 in the garage of his home in Phoenix, Arizona. After years of working as a professional musician, he had an understanding of what gigging musicians require. With that vision in mind, Jeff and his team created some of the most advanced amps of the time. That is why these amps are still sought after today in the second hand market and why no-one wants to part with them!
Now present day, Jeff has returned to his roots and is working with longtime engineer Scott Andres, to create the next generation of Genzler Amps. They are making cutting edge products because of their love for music and the connection it gives them to their customers.
Genzler Amplification is the next step in the development of smart, reliable and portable amps and cabinets, that will enhance your playing experience. Helping to push you and encourage your growth as a musician. Whether it is helping you to define “your sound”, or giving you the flexibility to adapt to the demands of a session musician, working across multiple genre’s of music.
Passion started a vison in a garage, nearly 40 years ago. It’s that same passion that continues to drive the Genzler team, to develop some of the most technologically advanced amplifier and cabinet designs in the market today.
Tone Merchants proud to be the NZ distributor for Genzler Amplification.
ExcellentBased on 49 reviewsJoshua Haslemore17 August 2024I cannot recommend Brad at Tone Merchants enough. I picked up an Ibanez AS73 and have been looking to really get some life into it. I am by no means a guitar tech expert in any way shape or form. After doing a bit of research on what I was after, Brad took me through some options to help get the best out of this guitar. Came back with some gorgeous Lollar Imperials and even split coil for fun. The end result far exceeded my expectations. A completely different guitar and a super easy process to get sorted. Brad is great at communicating and helping you get what you are after if you're thinking about making some upgrades or adjustments to your guitar(s), go see Brad!Patricia Danielle Tan13 August 2024Amazing product range hard to find elsewhere in NZ, with responsive and friendly service to go with super quick shipping for in stock items. Highly recommended :)Tim Burrell26 July 2024Great communication. Prompt delivery. A+Andy Cheal22 July 2024Brad at Tone Merchants is awesome to deal with, up front, honest, friendly and great communication. I will not hesitate to use him again in the future or recommend him to anyone.moose20 July 2024Great local store sourcing in hard to get parts from abroad. Great seller, really smooth service and was even kind enough to throw in a great recommendation for a local luthier to fit the parts.Shane Hinton16 July 2024Brad has been super helpful and responsive aiding my various tone quests, starting with Fralin pickups and more recently, some Genzler amplification. It’s great to deal with someone so passionate and knowledgeable about their products and willing to go the extra mile for his customers. Good things!Doug Watt11 July 2024I brought an Aria bass from Tone Merchants. The process was effortless, good communications, fast shipping and the bass was securely packaged. I am very pleased with the bass, it is exactly as described. I recommend Tone Merchants.Simon Lorimer9 July 2024Very happy with the Wenge neck I ordered. Arrived within 24 hrs.
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