Lindy Fralin Pickups has been a pioneer and innovator in the Guitar and Bass pickup industry for over 30 years. Lindy’s guitar pickups are found in some of the most notable and influential guitarist’s guitars today.
Fralin Pickups started as a humble, one-man shop in the historic Fan District in Richmond, Virginia. Passionate about guitars and tone, Lindy began repairing broken pickups from local music stores. Lindy started rewinding them with a winder built from a sewing machine motor and pedal. After some local musicians listened and heard Lindy’s pickups, Lindy quickly realized that he was on to something good.
Today Fralin Pickups is a full-fledged manufacturing shop. Lindy and his team are always looking for new designs and improvements to our current product lines to make their pickups the very best available.
Keeping true to their roots, Fralin Pickups is still a small and humble shop of 11 employees. The team strives to make the highest quality product available: from start to finish. Sourcing the highest quality USA made materials we can get our hands-on.
Using all USA made parts, Lindy Fralin Pickups build, wind, and test every pickup by hand – with unsurpassed attention to detail. Their goal is for customers to be completely blown away by the tone, clarity, and articulation of Fralin Pickups. Continuing to strive to make the best-sounding pickups available.
We hope you love them as much as we do.
All orders are sent from our shop in Auckland, NZ on a track and trace courier. Typically within New Zealand your Fralin Pickups will arrive over night once dispatched. For delivery into Australia typically our standard service is 5-7 days once dispatched.
Once your order is ready to send out to you, you will receive an e-mail notification with the track and trace details of your courier that has been booked. So if needed you can check on the progress of your delivery.
Tone Merchants proud to be the NZ distributor for Fralin Pickups.
Marty Forrer8 April 2024I purchased TI Jazz Flats and prewired Jazz control plate from Tone Merchants. Excellent products and excellent service.
Olivier Holland19 March 2024Fantastic shop stocking some top notch gear, most notably Genzler amps! Massive 'thumbs up' and recommendations!
Matt Harvey14 March 2024Legendary. Great advice from Brad regarding modding options aswell as a wicked service in the explanation as to what each can do for your tone. The concentric knob control plate was simple to install, looks amazing on the US Fender and with the series/parallel switches my tone control is spot on. A slick and stylish vintage look and an even better sounding jazz bass.
Seamus Jolly14 March 2024Fantastic service, and what a bass! Highly recommend these guys. Thanks again Brad
Julian Pettitt11 March 2024Can't speak highly enough of Brad, great to deal with, knowledgeable and professional. Bought the Genzler Magellan 800 amp and Bass Array 4x10 cabinet and have never sounded better! The whole band is stoked on the tone and clarity of my rig, thanks Tone Merchants!
adrian win5 March 2024I highly recommend Tone Merchants. I found them to be extremely trustworthy with great communication & super easy to deal with. Absolutely top notch service & products. Satisfaction is guaranteed, will go the extra mile. Super happy with the nordy mute I received. Wish all business's conducted themselves like Tone Merchants. Absolutely an A+
Vaughan Walker28 February 2024Recently purchased a 50s wiring harness. Fast and efficient service with a friendly thank you note included. Highly recommended!
Peter thompson22 February 2024The support and buying experience from Brad and Tone Merchants was great and I totally recommend their service
TNZ22 February 2024Phenomenal experience from purchasing to communication, Thanks for the process of my products Brad. Despite the waiting time, it was 100% worth the wait. Much appreciated Products: Big BladeMan 5 & 3B-3 Nordstrand preamp, perfect combo
