Lindy Fralin Pickups has been a pioneer and innovator in the Guitar and Bass pickup industry for over 30 years. Lindy’s guitar pickups are found in some of the most notable and influential guitarist’s guitars today.
Fralin Pickups started as a humble, one-man shop in the historic Fan District in Richmond, Virginia. Passionate about guitars and tone, Lindy began repairing broken pickups from local music stores. Lindy started rewinding them with a winder built from a sewing machine motor and pedal. After some local musicians listened and heard Lindy’s pickups, Lindy quickly realized that he was on to something good.
Today Fralin Pickups is a full-fledged manufacturing shop. Lindy and his team are always looking for new designs and improvements to our current product lines to make their pickups the very best available.
Keeping true to their roots, Fralin Pickups is still a small and humble shop of 11 employees. The team strives to make the highest quality product available: from start to finish. Sourcing the highest quality USA made materials we can get our hands-on.
Using all USA made parts, Lindy Fralin Pickups build, wind, and test every pickup by hand – with unsurpassed attention to detail. Their goal is for customers to be completely blown away by the tone, clarity, and articulation of Fralin Pickups. Continuing to strive to make the best-sounding pickups available.
We hope you love them as much as we do.
All orders are sent from our shop in Auckland, NZ on a track and trace courier. Typically within New Zealand your Fralin Pickups will arrive over night once dispatched. For delivery into Australia typically our standard service is 5-7 days once dispatched.
Once your order is ready to send out to you, you will receive an e-mail notification with the track and trace details of your courier that has been booked. So if needed you can check on the progress of your delivery.
Tone Merchants proud to be the NZ distributor for Fralin Pickups.
Morgan Edwards16 May 2024Brad’s advice was instrumental in helping me to choose the gear that was right for my needs. What’s more, Brad’s customer service was second to none. I am pleased to have been able to purchase my epic Genzler rig (Magellan 800 + NuClassic 2x12) through Tone Merchants, and I’d wholeheartedly recommend them to anybody looking for equipment (pickups, amps, hardware and more) for their bass or guitar.
David “Denial” Mortenson1 May 2024I can't tell you enough about how Brad helped me out of a jam, I was on tour recently in NZ/AUST with LIVE - (Bass Tech) and I had a tuning peg get damaged in transport and Tone Merchants were the only dealers on that side of the world with the peg I needed. Brad was so fast with an email response and express shipping of the peg I was back up and running with in a couple days. Thank you Brad, I will always recommend and hopefully stop in and see you next time I'm in town!!
Brenten Blury29 April 2024Brad sorted some amazing fralin pickups at a great price and included some extra covers due to a stock discrepancy. Very helpful and good service. Thanks!
Matthew Berg28 April 2024After doing plenty of hunting for a replacement bridge for my Rickenbacker bass i stumbled across Tone Merchants. The communication back and forth while i waited for the import to arrive was great.... Prompt shipping to me in Australia at a very reasonable cost! The tone, playability and most of all functionality of this upgrade is second to none. 10/10. It's just like a cup of Dilmah - "Do Try It".
Marty Forrer8 April 2024I purchased TI Jazz Flats and prewired Jazz control plate from Tone Merchants. Excellent products and excellent service.
Olivier Holland19 March 2024Fantastic shop stocking some top notch gear, most notably Genzler amps! Massive 'thumbs up' and recommendations!
Matt Harvey14 March 2024Legendary. Great advice from Brad regarding modding options aswell as a wicked service in the explanation as to what each can do for your tone. The concentric knob control plate was simple to install, looks amazing on the US Fender and with the series/parallel switches my tone control is spot on. A slick and stylish vintage look and an even better sounding jazz bass.
Seamus Jolly14 March 2024Fantastic service, and what a bass! Highly recommend these guys. Thanks again Brad
Julian Pettitt11 March 2024Can't speak highly enough of Brad, great to deal with, knowledgeable and professional. Bought the Genzler Magellan 800 amp and Bass Array 4x10 cabinet and have never sounded better! The whole band is stoked on the tone and clarity of my rig, thanks Tone Merchants!
