Genzler Amplification build smart, innovative amps and cabinets, for electric bass and acoustic guitars. Founder Jeff Genzler is well known within the bass community for his forward thinking and innovative designs, that offer superior quality and truly lead the way in amp technology.
Jeff started his very first amplifier company (Genz-Benz) in 1984 in the garage of his home in Phoenix, Arizona. After years of working as a professional musician, he had an understanding of what gigging musicians require. With that vision in mind, Jeff and his team created some of the most advanced amps of the time. That is why these amps are still sought after today in the second hand market and why no-one wants to part with them!
Now present day, Jeff has returned to his roots and is working with longtime engineer Scott Andres, to create the next generation of Genzler Amps. They are making cutting edge products because of their love for music and the connection it gives them to their customers.
Genzler Amplification is the next step in the development of smart, reliable and portable amps and cabinets, that will enhance your playing experience. Helping to push you and encourage your growth as a musician. Whether it is helping you to define “your sound”, or giving you the flexibility to adapt to the demands of a session musician, working across multiple genre’s of music.
Passion started a vison in a garage, nearly 40 years ago. It’s that same passion that continues to drive the Genzler team, to develop some of the most technologically advanced amplifier and cabinet designs in the market today.
Tone Merchants proud to be the NZ distributor for Genzler Amplification.
EXCELLENT Based on 67 reviews Jordan Ellmore13 February 2025 Excellent, fast, easy service, Highly recommend! My guitar is a whole new animal with its new emerson custom wiring harness installed A++ Andrew Welch6 February 2025 Provides an excellent niche service. Sometimes I wish there were a lot more details available on the website or the ability to track delivery (mine took months due to backordered components) but in the end Brad came through and it's highly recommended as the go to shop for NZ mods! Graeme Bull3 February 2025 Very pleased with purchase and service. Super fast courier, will be back! Austyn Mills24 January 2025 I ordered a set of Lollar pickups from Brad and had him install them in my Tele - the difference in tone is night & day, great comms throughout and overall a very fun process. Can't wait to come back for the next mod - thanks so much man! Colin Lawrence10 January 2025 Brad was very knowlegeable and helpful as always. I have purchased several necks for my Tele and Strat builds and they have been of really good quality and apart from relief setting to personal taste, they have required no extra finishing. Brian Clark6 January 2025 Excellent product, shipping 2 thumbs up Logan Andrew3 January 2025 Great service. Very accommodating and good deals. mike kearney29 December 2024 I purchased a strat type neck and machine heads from Tone Merchants online. Really impressed with the quality, and service supplied!!. Brads also a wealth of knowledge for advice... Tone Merchants is now my new go to for guitar parts. Tim Brown10 December 2024 Brad is a real gem for the guitar world. Super helpful and a wealth of knowledge. Marcel Reinen10 November 2024 Bought a shiny new Magellen 800 recently from Tony @ Tone Merchants, because I needed more power for my Barefaced Big Twin II cab, particularly when running my 5 string Fender Jazz. I've used it on a variety of gigs and this amp is insane. Never gone louder than halfway, with headroom to burn. The sound is clear and tight and as a bonus the DI feed for my IEM's is super clean. Couldn't be happier with this amp. No need to look anywhere else!
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