Lindy Fralin Pickups has been a pioneer and innovator in the Guitar and Bass pickup industry for over 30 years. Lindy’s guitar pickups are found in some of the most notable and influential guitarist’s guitars today.
Fralin Pickups started as a humble, one-man shop in the historic Fan District in Richmond, Virginia. Passionate about guitars and tone, Lindy began repairing broken pickups from local music stores. Lindy started rewinding them with a winder built from a sewing machine motor and pedal. After some local musicians listened and heard Lindy’s pickups, Lindy quickly realized that he was on to something good.
Today Fralin Pickups is a full-fledged manufacturing shop. Lindy and his team are always looking for new designs and improvements to our current product lines to make their pickups the very best available.
Keeping true to their roots, Fralin Pickups is still a small and humble shop of 11 employees. The team strives to make the highest quality product available: from start to finish. Sourcing the highest quality USA made materials we can get our hands-on.
Using all USA made parts, Lindy Fralin Pickups build, wind, and test every pickup by hand – with unsurpassed attention to detail. Their goal is for customers to be completely blown away by the tone, clarity, and articulation of Fralin Pickups. Continuing to strive to make the best-sounding pickups available.
We hope you love them as much as we do.
All orders are sent from our shop in Auckland, NZ on a track and trace courier. Typically within New Zealand your Fralin Pickups will arrive over night once dispatched. For delivery into Australia typically our standard service is 5-7 days once dispatched.
Once your order is ready to send out to you, you will receive an e-mail notification with the track and trace details of your courier that has been booked. So if needed you can check on the progress of your delivery.
Tone Merchants proud to be the NZ distributor for Fralin Pickups.
EXCELLENT Based on 70 reviews david brinsden12 March 2025 Item was fine, and Brad a good communicator. Tone Merchants will be on my watch list. Thanks Brad Dave Brinsden Alejandro Villavicencio27 February 2025 Got my Genzler Crash Box 4 from them. Jordan Ellmore13 February 2025 Excellent, fast, easy service, Highly recommend! My guitar is a whole new animal with its new emerson custom wiring harness installed A++ Andrew Welch6 February 2025 Provides an excellent niche service. Sometimes I wish there were a lot more details available on the website or the ability to track delivery (mine took months due to backordered components) but in the end Brad came through and it's highly recommended as the go to shop for NZ mods! Graeme Bull3 February 2025 Very pleased with purchase and service. Super fast courier, will be back! Austyn Mills24 January 2025 I ordered a set of Lollar pickups from Brad and had him install them in my Tele - the difference in tone is night & day, great comms throughout and overall a very fun process. Can't wait to come back for the next mod - thanks so much man! Colin Lawrence10 January 2025 Brad was very knowlegeable and helpful as always. I have purchased several necks for my Tele and Strat builds and they have been of really good quality and apart from relief setting to personal taste, they have required no extra finishing. Brian Clark6 January 2025 Excellent product, shipping 2 thumbs up Logan Andrew3 January 2025 Great service. Very accommodating and good deals.
FREE SHIPPING throughout NZ & Australa for orders over $300
*Excludes Instruments & Speaker Cabs Dismiss