La Bella Strings are one of the oldest and most well known brands of strings for Electric Guitar and Bass.
Starting waaay back in 1913, brothers Emilio and Olinto Mari left their family string making business in Italy to carve their own future in New York. Initially working from their apartment, their strings quickly became well known for their quality amongst local musicians in the area. The brand name “La Bella” was then first used in 1927 for their line of orchestral strings. Later becoming the brand name for all strings made by E. & O. Mari Inc. In fact E. & O. Mari Inc remains one of the oldest incorporated family owned music string manufacturers in the world.
Find out for yourself why La Bella Strings have been used by some of the most iconic musicians for over 100 years. We know you will not be disappointed.
EXCELLENTBased on 52 reviewsNorm Wilton31 August 2024I Bought a reverend crosscut guitar from Brad at Tone Merchants. Cant speak more highly of him, his service was great, the guitar is one of the best ive bought, and ive had quite a few.LOL. Well recomend his producks they are 5 star.Marty Forrer21 August 2024I purchased TI Jazz Flats and prewired Jazz control plate from Tone Merchants. Excellent products and excellent service.Alistair McLean21 August 2024Ordered a set of SIT bass strings. They arrived, in perfect condition a day before I was expecting. Brad added a personal nite on the packing slip. I've got them on, but need to do a set up before I take them fir a proper spin, but very happy at this point. Thanks BradJoshua Haslemore17 August 2024I cannot recommend Brad at Tone Merchants enough. I picked up an Ibanez AS73 and have been looking to really get some life into it. I am by no means a guitar tech expert in any way shape or form. After doing a bit of research on what I was after, Brad took me through some options to help get the best out of this guitar. Came back with some gorgeous Lollar Imperials and even split coil for fun. The end result far exceeded my expectations. A completely different guitar and a super easy process to get sorted. Brad is great at communicating and helping you get what you are after if you're thinking about making some upgrades or adjustments to your guitar(s), go see Brad!Patricia Danielle Tan13 August 2024Amazing product range hard to find elsewhere in NZ, with responsive and friendly service to go with super quick shipping for in stock items. Highly recommended :)Tim Burrell26 July 2024Great communication. Prompt delivery. A+Andy Cheal22 July 2024Brad at Tone Merchants is awesome to deal with, up front, honest, friendly and great communication. I will not hesitate to use him again in the future or recommend him to anyone.moose20 July 2024Great local store sourcing in hard to get parts from abroad. Great seller, really smooth service and was even kind enough to throw in a great recommendation for a local luthier to fit the parts.
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